Suiciderock: You are the
Promoter for all the events held at the Hard Rock Café here in Helsinki. What
is your job like? What does it include? What are your tasks?
First for all I’m not some kind of a promoter as people would imagine this job.
I have many different things to do if it comes to my job here.
Suiciderock: The Hard
Rock Rising is a global battle of the bands. The event is organised by Hard
Rock Café and Bands all around the glob take part to this. It is the biggest
band competition world wide. Do you know how many bands took / take part in
this years competition?
the Hard Rock Rising is a global event. It is a huge event if you consider that
95 Cafes all around the globe take part in that competition.
How important is the marketing aspect for an event like that even if Hard Rock
Café is well known all over the world?
get a lot of marketing material from our cooperates. We want to keep everything
unique. But at the same time we try to keep everything simple as well. We had
to figure out what kind of media we use for example. We had to choose do we
want to promote this only via print media or do we cooperate with some TV
station. Of course the marketing aspect plays a big role for this event as well,
like it does for every event but in the end it’s all about the bands and the
Music at this event.
said, the Hard Rock Rising is a battle of the bands. So we really wanted to put
the bands first. We are only giving this bands some kind of platform. It is the
bands responsibility when it comes to advertising themselves and their gigs.
You could say that they are their own promoter. The preparations for the event
started in January. We published the news on facebook and the bands had the chance
to sign up to the competition through Reverbnation.
Suiciderock: The bands
could be chosen by their fans. But before they could start to promote
themselves to get the votes of their fans they had to register. What criteria
did they need to bring along?
they had to be a local band. That wasn’t such a big problem here in Finland but
if you take a country that has several Hard Rock Café than this criteria is a
very important one. But as I said that doesn’t effect us here in Finland. The
band had to be from Finland and the best, from the Helsinki area. Another
important thing was that the band has the rights to their own music. Sometimes
if a band is already signed to a record label they give up about that rights.
about 45 bands signed up when we started the competition. After they had signed
up people could come to our facebook page and listen to their songs, they could
even download the music there. That could be done for two weeks. No we are down
to nine bands for the Hard Rock Rising. They had to do a lot of advertising or
spreading the word about themselves to become one of the last nine bands.
Do you know how many bands took part in the entire competition all over the
Roope: I can´t tell you an exact figure now but I guess over 100.000. There are
some cities with massive populations. If we take Toronto as an example, I heard
that they got about 300 or 400 bands signed up. Of course, this takes you a lot
longer to organise everything and the whole competition itself is a longer
process than we have here in Finland for instance.
Suiciderock: It is the
third time that the Hard Rock Rising takes place but it is the first time for
Helsinki. The Hard Rock Café is still quite new. What can we expect from tonight’s
actually have no expectations when it comes to this evening. The expectations
will rise for next year. As you said Helsinki’s Hard Rock Café is still pretty
new. Everything that we do at the moment is all about learning. Of course, we
have our sister Cafes in Sweden and they have done all those things already so
we can look a bit how they handled certain things and get some advice from them
but we are still in the process of letting people know that we are actually
Suiciderock: The Global
Winner will go on a world tour, record an album through Hard Rock café’s own
label “Hard Rock Records", shoot a video and win new gear. That’s a great price.
winner band of the whole competition gets to play at the Hard Rock Calling, our big music festival in London as well. Everybody
who visits one of the Hard Rock Cafes around the globe has heard and seen about
this festival as the videos of the event are always played on the big screens
in our cafes. The Hard Rock calling took place in Hyde Park last year and this
year it’s gonna be at the Olympic Park so you see it is a big event and a great
price for the winning band.
Suiciderock: I know it
is probably not fair to ask you this but do you have any favourite of the
Roope: Haha, that’s an unfair questions. I’m very
neutral when it comes to that. I can´t tell who my favourites are.